Why Vancouver is the new Mecca for cool-hunters


Canadian cities are experiencing renewed prominence among globe-trotting tastemakers. In fact, this is where we see the quickest proliferation of hipster cafés, niche galleries, cutting edge clubs, concept stores, designer hotels, and every other expression of “hipness” that can be inserted in urban socialization and culture categories. But it is their integration with the exceptional natural context that makes these cities unique and unsurpassable. In Vancouver you can surf, go hiking, and go skiing, all in the same day. In the race for the virtual title of Greenest City in the World, the city has allocated the equivalent of 22 million Euros for a maintenance and development program for parks and gardens. Urban vitality and protected nature create a unique environment, ideal for the emergence of creative talents in every field. Some of the most acclaimed musicians and DJs come from here – Tiga, Ritchie Hawtin, Deadmau5, to name a few – or the more mainstream pop starts like Justin Bieber. Together with Toronto, Vancouver is firmly in the top spots in every classification on quality of life in the city including the ranking from Monocle, the bible of international coolness. The Canadian cities are international symbols of a new good life in perfect balance between the excellence of urban life and the pleasure of the large natural areas. It is a lifestyle that Canadian pursues and supplies with its outerwear and accessories.

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